Delivering a Cutting-Edge Workspace for Start-Ups in Shoreditch
A well-designed office space enhances productivity, inspires innovation, and provides a competitive edge. Iconic Project Management recently completed a high-tech office refurbishment project in Shoreditch, London, transforming a serviced office building into a dynamic and technology-driven workspace. This refurbishment provided a state-of-the-art working environment for start-ups, fully funded by a global technology giant.
The Project Brief: A Modern, Functional Upgrade
Over time, office spaces can start to feel outdated, reducing their effectiveness in attracting top talent and maintaining productivity. The five-storey building in Shoreditch had started to look tired, and our client recognised the need for a complete office refurbishment. Their goal was to create a high-tech working environment that enhanced productivity and encouraged collaboration.
To minimise disruption, the decision was made to refurbish four floors simultaneously. The renovation included upgrades to workspace configurations, enhanced business facilities, and the integration of cutting-edge technology to meet modern workplace needs.
Darren Hewitt, Project Manager at Iconic, explained:
"The goal was to create a workspace that would not only look great but function in a way that truly supports start-ups and their teams. We focused on balancing high-end technology with flexible, comfortable working areas."
Office Refurbishment Project Scope and Management
Iconic Project Management was appointed to oversee the entire construction project, ensuring that the office refurbishment was completed on time and within the allocated budget of £1.8m. Led by Darren Hewitt, we took on the role of Project Manager and Employer’s Agent, coordinating multiple teams, including contractors, IT specialists, AV engineers, and security consultants.
Key Project Deliverables:
New reception area with improved accessibility and branding.
Multimedia event spaces featuring state-of-the-art LED walls and acoustic enhancements.
Enhanced office layouts with open-plan workspaces, breakout areas, and meeting rooms.
Privacy and security solutions, including soundproofed video conferencing rooms.
High-tech installations, including smart lighting and integrated IT infrastructure.
Sustainable design elements to reduce environmental impact.
Transforming the Workplace Experience
A Striking Entrance and Reception Upgrade
A well-designed reception area makes a strong first impression. The entrance to the refurbished office now features improved accessibility, leading into a brand-new reception space complete with a bespoke reception desk, interactive display walls, and integrated branding.
A standout feature is the innovative bike storage facility within the reception area, designed to encourage sustainable commuting while adding a unique, modern aesthetic.
Darren Hewitt remarked:
"We wanted to create a reception area that instantly gives the wow factor while also being functional. The bike storage integration is a great example of how design can be both stylish and practical."
High-Tech Installations for Productivity and Collaboration
Technology plays a critical role in today’s offices, and this project took it to the next level:
A £500k technology upgrade included LED tiled walls, advanced AV systems, and enhanced acoustics in the ground-floor multimedia events space.
Smart lighting and climate control systems were installed to create an adaptive environment for employees.
Integrated IT and security solutions ensure seamless connectivity and enhanced workplace safety.
Modern, Flexible Workspaces
Each floor was redesigned to provide a balance of open-plan and private spaces, ensuring flexibility for different working styles.
Key Improvements:
Lounge areas, meeting rooms, and open-plan workspaces on every floor.
Kitchenette/bar areas replaced outdated facilities, featuring built-in appliances for a sleek, minimalist design.
Private booths and breakout spaces were introduced to support focused work and informal collaboration.
Darren Hewitt shared his thoughts on the workspace transformation:
"It was important to create a mix of spaces that cater to different working styles. Some people thrive in open environments, while others need quieter zones. We ensured there was something for everyone."
Enhanced Privacy and Security
With a mix of resident start-ups and employees from the client company working in the building, privacy and security were essential considerations.
Our solution:
The 2nd floor was partitioned using glass walls to create a separate, secure area.
Acoustic engineering was applied to ensure sound privacy for confidential meetings.
Global video conferencing rooms were set up for seamless communication across international teams.
Overcoming Challenges: Minimising Disruption During Construction
One of the biggest challenges in any office refurbishment project is minimising disruption to occupants. Although the building was initially unoccupied, by the time the design was finalised, start-ups had moved in.
To ensure a smooth refurbishment process:
Residents were temporarily relocated to an external office.
A fast-tracked construction schedule was implemented, with work being carried out around the clock.
Close communication with stakeholders helped maintain a positive experience throughout the project.
Thanks to careful planning and a proactive approach, the high-tech office refurbishment was completed on time without compromising on quality or functionality.
Darren Hewitt noted:
"Moving the residents to a temporary space was a difficult but necessary decision. It allowed us to accelerate construction and deliver the project without constant disruptions."
The Impact: A Future-Proofed Office Space
This high-tech office refurbishment project has transformed the building into a modern, flexible, and tech-driven workspace. Start-ups now have access to an innovative office environment, fully equipped to support productivity, collaboration, and growth.
Key Takeaways:
Cutting-edge technology has enhanced the usability and appeal of the office.
Sustainable design elements contribute to energy efficiency and environmental responsibility.
A flexible workspace layout meets the needs of a diverse workforce.
Smart security solutions ensure privacy and operational efficiency.
Insights from Our Project Manager
Reflecting on the project, Darren commented:
"Embracing new technology in a project of this scale can sometimes introduce unexpected challenges. However, with a combination of flexibility, strong teamwork, and expert project management, we were able to keep everything on track. Our approach ensured that the office refurbishment was completed on time and on budget while delivering a truly exceptional result."
Why Choose Iconic Project Management?
At Iconic Project Management, we specialise in delivering high-tech office refurbishment projects that enhance workplace functionality and aesthetics. Our expertise ensures that projects are completed on time, on budget, and on brief.
Looking to Refurbish Your Office?
If you’re planning an office refurbishment project, get in touch with Iconic Project Management. Our team will help you create a future-proofed workspace tailored to your business needs.
Contact us today to discuss how we can help you achieve your office transformation goals.
Author
Lizzie Hewitt
Lizzie is the driving force behind Iconic Project Management. As CEO, she thrives on crafting creative strategies that set the company apart, ensuring every project delivers maximum value for clients. Her leadership is built on a people-first approach—empowering the team with the right tools, support, and culture to do what they do best: deliver outstanding projects on time, on budget, and on brief. Passionate about innovation and continuous improvement, Lizzie is committed to making the construction industry a place where people and projects thrive.
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