PureGym is the UK’s leading gym chain and a pioneer of the low cost, high quality fitness experience. They have over 230 gyms across the UK. Their ambition for the next few years is to expand significantly. Before the coronavirus lockdown, they ranked all the towns and locations in terms of desirability - looking at population density, prosperity, and lack of gyms. The Acquisitions Team at PureGym were looking for as many opportunities as they could find, in as many areas as possible.